Educational Media Foundation Headquarters

Project Statement

Educational Media Foundation (EMF), a faith-based, multi-platform media company, partnered with HASTINGS to design its new headquarters in Franklin, Tennessee.

The buildings are an architectural expression of the two ancient Greek interpretations of time: Kronos and Kairos. Kronos refers to measured, sequential, and linear time while Kairos refers to moments of transformational intervention. The design concept for the building explores how life is defined by both Kronos and Kairos. The measured passing of time in Kronos is expressed in the rhythmic vertical articulation of the façade while the transformational interventions that define Kairos are expressed in playful, irregular chamfered recesses. Stepped concrete chamfers create depth in the façade and highlight the life altering moments of Kronos.

The ultimate example of Kairos is the life, death, and resurrection of Jesus Christ. This is even memorialized in how the measurement of time—Kronos—shifted from BC to AD. During the crucifixion of Jesus, the veil of the temple, which shielded the glory of God, was torn in two (Matthew 27:51). Expressed through sculptural bronze panels, this ultimate moment of Kairos interrupts the measured façade language and provides entry into a light filled lobby.

Internally, the building supports a diverse array of programmatic needs. Spaces include on-air studios, content capture zones, editing suites, and a full data center, along with donor engagement, audience experience, and pastoral care offices. A 1,100-seat performance venue doubles as a worship space and content capture recording venue.

Set within a wooded, sloped 10-acre site, the campus integrates natural landscapes with reflective outdoor spaces. A carved courtyard below the building offers pre-function space and a serene retreat—reinforcing EMF’s mission to foster connection, worship, and moments of quiet transformation.

Framework for Design Excellence Narrative

Design for Integration

The EMF headquarters exemplifies holistic integration of purpose, concept, and performance. The architectural narrative—anchored in the theological concepts of _Kronos_ and _Kairos_—shapes both form and experience. This big idea aligns with EMF’s mission to foster spiritual transformation and connection, translating a profound narrative into a tactile, spatial experience that elevates the organization's identity and inspires its users. The concept binds architectural form, spiritual significance, and organizational mission. The building is designed as a unifying campus, reflecting both operational efficiency and symbolic cohesion.

 

A quiet fissure interrupts the composed façade—its presence suggesting a moment when the veil is lifted and what was once separate is made accessible. The gesture echoes a deeper narrative of revelation and presence.

 

The architecture moves between rhythm and rupture—regular forms recall the passage of time, while sharp recesses and shifting planes mark moments of transformation. These contrasts give form to the layered nature of time itself: Kronos and Kairos

 

Design for Discovery

The headquarters functions as both a workplace and a spiritual center. The architecture invites introspection, symbolic interpretation, and shared storytelling—especially through the sculptural elements at the entrance that express theological narratives. The design reveals deeper meanings through interaction. Symbolic design features promote reflection and encourage ongoing spiritual and architectural discovery.

 

Design for Resources

The precast concrete panels not only serve as a durable, load-bearing structure for the worship center but also perform as an effective sound barrier, minimizing noise from the nearby highway and ensuring an acoustically sensitive space for reflection and worship.

 

Sourcing Gate Precast from Ashland City, TN, and utilizing prefabrication methods significantly reduce waste, underscoring the project’s commitment to resource efficiency.

 

Design for Wellbeing        

Generous pre-function spaces, including a state-of-the-art 1,100-seat performance venue, create opportunities for worship and communal experiences, enhancing both social interaction and well-being.

 

In a workplace where spiritual and emotional care is part of the daily rhythm, this landscaped path offers more than a means of passage—it becomes a restorative pause for those who provide support to others.

The contemplative valley culminates at the veil composed of Muntz bronze, its surface slowly patinating over time, a living material expression of Kronos and Kairos.

 

Design for Energy

Deep architectural chamfers provide passive solar shading that reduces heat gain on full-height glazing. This integrated design move cuts energy use while preserving the transparency and openness of the interior experience.